Brandon Kyle Goodman, one take, straight to camera. The whole edit is caption timing.

Broadcast pacing into feed pacing, sound-on into sound-off. Top comment: “The edit 😂 I am DEAD.”

Xhloe and Natasha give a “completely accurate, deeply official, legally binding” tour of the stage. It is none of those things. They’re very funny, so the cut mostly stays out of their way.

We took the cowboys to Times Square. I shot it, and it was up that afternoon.

Animation by aer.ways. I wrote the brief and kept it inside the campaign’s type system. One of the performers commented “I have actually never looked better.”

Chloe Radcliffe on cheating, for the return of her solo show. Built for sound-off, so the type carries the joke.

Promo for the after-party, Fridays and Saturdays after the show. Lena Waithe commented “A time!”

A collab post with HAILES, so it reads native in both feeds. Somebody in the comments called it “genius marketing,” which was generous.

Five hours live, for Rainbow Railroad. We raised $16,830. It was my idea.

Video companion to a reported piece I wrote about a celebrity psychic. Interviews, cut long and slow. It’s the opposite of everything above, on purpose.